The ever-growing business industry in Nashville lays impressive groundwork for entrepreneurial success. Whether you lend your focus toward music and arts, healthcare, or hospitality the endless opportunities are there. A driven mind and determination can go far in a land full of possibility…
One such company has capitalized on the benefits provided by this thriving city and its entrepreneurial roots. Shared Spirits Marketing has been hosting events, connecting with influencers, venues and brands locally since they were incorporated in November 2011. They have done everything from promotional to marketing work and have a live app in the app store with a new set of updates coming Fall of 2017.
Sherman Mohr, the CEO/President of Shared Spirits explains their latest app:
“We provide a mobile app that allows users to buy, share and redeem cocktails, wine and beer from venues that come into our system, all on mobile. Our app’s primary solution is for the spirits, wine and beer brands. We repurpose waisted and poorly performing marketing dollars with the most innovative solution to ever hit the industry.”
The concept is a far cry from the heyday of traditional “drink buying”. It’s so simple. Download the app, buy a cocktail at participating restaurant locations and send it to your friends via text, email, or other social media. You just show your phone to the bar staff and voila, the drink is yours. A clever marketing tool in a city where the ever-growing young professional community is flourishing and new restaurants and bars are popping up left and right.
Sherman Mohr knows opportunity when he sees it. By combining marketing and technology with a focused audience, he has maximized opportunities and resources making him a “marketing guru” of sorts. With such an accomplished resume, we wanted to hear his thoughts on what it takes to run a successful business. Here’s what he had to say:
What inspired you to start a business here in the greater Nashville area?
The city of Nashville has tremendous entrepreneurial roots. I feel it grew out of the music business. Writers and singers have been coming here for decades and there are few professions more entrepreneurial than being a musician. That energy pervades everything in Nashville. Also, the entrepreneurial heritage of Southwestern Publishing Group has contributed more to the startup culture in Nashville than most people realize. The successes and spin offs of Nashville’s health care and restaurant groups have laid the foundation for a great history. Nashville is a great place to open a business.
What are 3 tips you may have for running a successful business?
- Surround yourself with the best people you can.
- Empower them with true ownership in your business.
- Discipline equals freedom.
Any advice to other business connoisseurs who are interested in starting a local business?
Network, network, network and as Tony Robbins and many others would say, “Make a decision and then take MASSIVE action”.
You have heard it here, from an established source. Networking is key to starting a business. You should get out there and make a name for yourself, meet people, maybe buy them a drink with the Shared Spirits app ?. Don’t wait for success to come to you. Take charge and make things happen. You never know what could be waiting for you around the corner, and if you are having a hard time knowing where to start, we’ve got you covered. Come join us at our Nashville Locals events and watch that ball start rolling.
*Special thanks to CEO/President Sherman Mohr for taking time to interview with Nashville Locals.