The Key Ingredient to Unstoppable Entrepreneurship? It May Not Be What You Think
Want to be a successful entrepreneur? Then stop ‘grinding’ it out and start building the right team. Like, now.
When I started my marketing business, I was just coming off an eight-year career in private club management. While I certainly learned a lot, most of that time was spent learning about what not to do. I was miserable and depressed, experiencing major anxiety and panic attacks. After my departure from this position, rather than just finding a new job and going to work for someone else, I told myself I could be super successful all on my own. It would be just me, alone in my spare bedroom, ‘grinding.’ That would be all I would ever need.
I was very, very wrong,
There was no shortage of opportunity from the beginning, and in the first six months of opening my company, I took on 17 new clients. However, no matter how I tried to manage everything, I would soon have to admit to myself that I needed help. After more than a few sleepless nights, I decided to offer a part-time contractor position to someone who had worked for me previously.
My business continued to grow, so the task of finding good people and successfully training and integrating them with the team is one I continue to have to this day. My phenomenal team is very supportive of me as their leader and mentor, and as an entrepreneur and an individual.
I am a successful entrepreneur not because I grind harder than anyone else, but because of the amazing people on my team and the environment, I have created to support their success.
The good news? You can be, too.
The Truth About the Entrepreneurs Who Have Lasting Success
We’ve all heard the statistics. Only about 20 percent of new businesses last beyond the first year. Another 50 percent drop off in the following five years, and less than one-third are still hanging on 10 years later.
In his book, “The E-Myth Revisited,” Michael E. Gerber tells the classic tale of the new entrepreneur. His book was such a perfect encapsulation of my journey that it made me tear up as he described a person in a worker bee position at an already established company who is disappointed with their pay, their boss, and their workload. Telling themselves that they can do it better, they leave to open their own company. But the new business owner quickly becomes overwhelmed by thinking that if they can work 14, 16, 18+ hour days, they can be successful.
The truth is, this is counter-productive and self-limiting. If you want to be one of the businesses that makes it well past your 10-year mark, you have to start by taking care of yourself, employing the right people to help you, and building repeatable, teachable processes within your business.
The Need Is Real
Not long ago, I was in LA for the Business Builder Mastermind program with Tai Lopez. At the event, approximately 70 entrepreneurs gathered to share their resources, connections, and general knowledge.
We were broken into several small groups during the day to share our top challenges in business and seek advice and support from others in the group. What was the number one problem shared from people of all levels, which included those who had just started our and those who were making millions of dollars a year? They were all saying, “I work too much; I need to find reliable, quality help.”
As entrepreneurs, we treat busyness like a merit badge. ‘I’m just SO busy with my business, there’s no way I can…’ Fill in the blank with something you have skipped out on in the past week or two because your email inbox was overflowing or some other project needed attention and you’re convinced you are the only one who can get it done.
While you may think that you are doing well for your business by being the person who runs everything, you’re actually doing the opposite. When you are overworked, not sleeping enough, and not stepping away to give your mind and body a break, your brain’s cognitive function decreases.
If you want to be a successful entrepreneur, you will have to learn to share the workload
The Support System
I’m not going to lie to you and make it sound like you can just walk onto the street, find some magical unicorn employee who knows how to run your business as well as you do, and start vacationing in the Bahamas next week. But, if you employ a system to qualify new staff members and give them what they need to be successful, you can start taking more breaks, and see your business scale to new levels of success.
Below are some steps to help you achieve this.
- Start writing down all the things you don’t want to do.
Don’t have time to sit down and make a job description? Just keep a notepad nearby throughout the day. While you’re going through your daily routine, write down everything that you would prefer not to do or could teach someone else. Within a couple of days you’ll have a job description.
2. Get referrals.
When it comes to my business and the people who will be running it, my first choice is a referral. Come up with the top 15 to 20 people you know that have a lot of contacts, and send them an email telling them that your business is growing and you are looking for awesome team members. Include your job description and note they should be someone they would hire themselves.
3. Interview like you are dating.
I’m not suggesting you break any HR laws here! I am suggesting you think about interviewing more like the start of a long-term relationship rather than the completion of a professional checklist. Try asking, “What makes you happiest?” If someone tells you it is when they’re around people, don’t give them an administrative job that will keep them locked in an office alone all day, every day. No one will win.
I also highly recommend having every applicant take a free DISC test after the first interview so you can verify their internal motivations match the job description.
4. Have a training plan.
We’ve all had this first-day experience: excited to learn, but quickly thrown into the deep end without any training or resources to keep you afloat. How excited were you to come back on day two? Even the best employees will leave you if they don’t feel supported.
Pick up your cell phone and start recording training videos. You don’t have to find more time in your day to do this; literally, just start recording yourself doing it. Record yourself as you train, save all the videos with a title of the task you are performing and you now have a training library.
5. Treat people with respect.
Don’t hire an assistant and yell at them all day. Teach them how you want things to be done, and empower them to make their own decisions. Don’t bring on a manager and then constantly undermine their authority with other staff members. Set expectations for results and encourage them to find creative ways to reach them.
If you find a team of high-performing professionals, don’t micromanage everything they do. Hire the best, and then be open to their improvement and innovation to get the best results.
6. Cultivate culture.
Every three months I host a staff social event at my house. Everyone comes over with their spouses, children, and dogs. We eat, drink, laugh, celebrate each other, and catch up. We have fun together.
Quarterly, my entire team gets together to go over the state of the company. We review the company numbers in full transparency, talk about the goals we hit or missed, and set new ones for the upcoming quarter, making sure the entire team stays informed.
Everyone is asked to contribute, and we take a break in the middle to eat lunch together.
Some of your company’s biggest innovations may come from staff that feel appreciated.
Stop and take three really big deep breaths; think of three things that you could get help with from someone else. Stop and think of three things that you missed out on recently because you were too busy working.
When you stop ‘grinding’ and ‘hustling’ 24/7, your brain can start to think more quickly. You can start to work smarter. You can start to be the successful entrepreneur you have always wanted to be!
This article was published from The Connect Magazine.
HOW TO BECOME A MARKETING CONTENT CREATOR
Creating content for your business or someone else’s can seem like a huge task, but it is completely possible to become the premiere of content that you have tailored to your line of business. It takes time, effort and discipline, but it will be well worth it.
Here are some points to consider while you are working to become the marketing content creator that you know you can be:
Be (and stay) current. Take the time to be knowledgeable about all facets of the industry you are representing. Industry innovations, trends, regulations, and opportunities need to be top-of-mind; the more you know the more you will be able to put yourself in your prospect’s shoes. The key to creating valuable content lies right here. Change happens fast in most industries, so ongoing education is vital. The best content creators are always curious and keep their eyes open for subjects their target audience will be interested in.
Know your audience. Understand your prospect and his or her motivations, reporting relationships, social activities, and other elements of their professional life. This will allow you to specifically address their needs and also help you to be a voice that is heard. Your clients will love that.
Keep your skills current. Avoid common writing mistakes. There’s nothing worse than poorly written copy; it reflects badly on both you and your client, and your reputation will suffer. You’ll also lose business, or your business growth will be hampered.
Write often. The more content you provide, the more traffic you will attract. Companies that blog several times a week get over 3 times more traffic than those who don’t post blogs at all, or only post one per week. If you want to be the premiere entity in your industry, you will have to commit to ensuring that your content projects that image.
Find your voice. A lot of writing these days is just produced to fill out a content calendar, and it’s dry reading. Who wants to read that? The answer is that nobody does. Let your personality shine through. Content writing is about communicating your ideas clearly and naturally while following your content marketing strategy.
Piccolo Marketing is a unique group of experts who are equipped to handle all the different aspects of marketing. We have a special understanding of the pain and struggles that small business face when it comes to marketing their company, creating content to reach their customers, and retaining their current client base. Call us today for your marketing needs.
HOW TO KEEP UP WITH MARKETING TRENDS
To the business owner of today, it can be a huge undertaking to keep up with marketing trends – it seems like they change in the blink of an eye. All it takes is some new statistics or the release of fresh technology, and everything is completely different. This kind of change happens all the time, transforming the way we connect with and market to our audiences. Just keeping up with these changes won’t quite cut it; to succeed in the business world of today, you need to get ahead of the marketing game, and stay there.
Marketing trends are constantly evolving, and for good reason: it’s because consumers change the way they spend their time and their money. And these changes in consumer behavior influence how they are going to respond to your advertising efforts. Staying ahead of trends in these areas will help your company save both time and money by making sure that you’re marketing to your target audience.
Here are some current 2019 trends that you need to own this year:
- Say goodbye to the marketing funnel, and hello to the marketing flywheel. This trend – and an accompanying focus on customer service – has completely replaced the funnel. With this model, your customer is now at the center of everything you do, from marketing to service and sales. In the old days of the funnel, paying customers were considered an afterthought once they made a purchase. In the flywheel model, you’ll be placing a heavy emphasis on customer service and retention.
- Your business needs a blog. Businesses in every type of industry are starting blogs, as well as investing in content marketing resources. Almost half of all buyers look over 3-5 pieces of content before they ever connect with a sales representative, while ¾ of most people say they would rather learn about new products by reading about them in content. You’ll need to make sure that your content is effective and accessible by paying attention to the type of content that resonates with your particular buyer.
- Make a video. Using video as a marketing strategy is a tried and true method, and it has become extremely popular over the last year or so. Consumers and followers are constantly asking for more video from their favorite companies, so give them what they want! This strategy has a very high ROI.
- Don’t underestimate social media. According to some recent research, social media spending will grow to almost a quarter of all marketing budgets by 2025. This method allows brands to connect in a natural way with their audience, providing a fun and informal way to let the personality and character of their brand shine.
- Consider influencers. Influencers have become a really powerful force in modern marketing, and it isn’t only the celebrities and big names. Micro-influencers have created a niche for themselves in the social media world; these are promoters that have smaller follower numbers, and their engagement levels are often pretty amazing. Often, the words of an everyday person are the words we listen to and trust, and this is where micro-influencers reveal their value to the entrepreneur.
Here at Piccolo Marketing, we are a unique group of experts who are equipped to handle all aspects of marketing. Our team has a clear understanding of all the pains and struggles that small business owners face when it comes to marketing their company, reaching new customers, and retaining their current client base. Call us today for a consultation, and let’s see how we can help you.
NASHVILLE IS STILL GREAT FOR SMALL BUSINESS OWNERS
It is true that Nashville’s small business owners are struggling in two of the eight economic indicators. The city currently ranks a bit below the national average when it comes to the availability and cost of labor, as well as in the ease of their ability to get the necessary materials to operate those businesses. Skyrocketing real estate is also making life a bit more difficult, and obtaining a small business loan is not as easy as it once was.
Nevertheless, the explosive growth here in Music City is allowing many small business owners to reap some pretty substantial benefits. Large numbers of people are moving to the area every month, expanding the potential labor force and increasing the potential customer base. Many small businesses are in expansion mode to keep up with those increases.
Business-friendly regulations, strong leaders in the community, and innovative programs created to support area business are important factors in the nurture of Nashville’s small business community.
The central location of the city is one more reason why Nashville is a small business magnet, and BNA, Nashville’s International Airport sweetens the deal. The lack of a state income tax doesn’t hurt, either.
All the indicators illustrate that Nashville is still an awesome place for small businesses:
- 100 out of 100 – Nashville’s “small business optimism” score
- 63 out of 100 – Nashville’s small business health score
- 72 out of 100 – Nashville’s innovation score
- ⅔ – the number of small business owners who say there has never been a better time to do business in Nashville
- 85 – the percentage of small business owners in Nashville who anticipate that they will be doing very well this time next year
The last decade has been an exciting one for the city of Nashville, and as we move into the next one, we believe that we are positioned for continuing success as a business community. Here at Piccolo Marketing, we are fully convinced that Nashville is still, and will continue to be, an awesome place for small businesses into the foreseeable future. Call us today for help with all your marketing needs.
SOME HELPFUL CHROME BROWSER EXTENSIONS FOR SMALL BUSINESS OWNERS
Our lives have been forever changed by the internet. Doing business has never been more convenient – everything we need is at our fingertips! But so are the distractions. How many times have you sat down to do some work and been pulled away by a GIF or a blog that captured your attention? Social media updates can be especially tempting, as well as news pop ups. Google Chrome browser extensions can help here with a variety of tools that help you work smarter and safer, as well as more productively. With help in the areas of security, social media, SEO, content sourcing, and blogging, we feel sure you will find Chrome extensions to be powerful assets to your small business. These tools are all free, but please note that some of the services they work with will have paid features or subscriptions.
HTTPS Everywhere. This is a website protocol that makes sure a site is secure before you even visit it. This extension rewrites the request you send to any website you will be visiting in Chrome, ensuring that your browser produces the secure version of that site, keeping your personal information safe and keep malware from affecting your computer.
Click&Clean. If searching and downloading material is a big part of your work day, it can be tedious to clear your browser history. This extension allows you to clear your cache and URL searches, cookies, and download history with a click of a button. It will also scan your computer for any viruses or get rid of unused applications, which will enable your computer to run faster.
LastPass. Password security is a huge issue with the numerous leaks of personal data from companies around the world. Every site and app requires a password and it should be as secure as possible. The problem becomes how to remember all these Fort Knox-like number and letter combinations. Let LastPass manage it for you.
Disconnect. This is a sophisticated extension that blocks ads that distract or interrupt you while you are viewing website content. It also disguises your browsing data so that ad-trackers can’t collect your personal information.
Checkbot. This extension combines technical SEO with very modern security, helping you to analyze how safe and optimized a website is for search engines. Since Google prioritizes website security as well as quality of content in their rankings, this Chrome extension is a handy tool for web developers and content creators alike. It tests page speed and SEO in addition to overall security to improve in these three categories, protecting both you and your visitors from any unsafe material.
When it comes to the safety and productivity of your small business, the Piccolo Marketing team has your best interests top of mind. Call us today!
TIPS TO HELP YOU CREATE A SUCCESSFUL MAILCHIMP EMAIL CAMPAIGN
Recent studies have shown that for every dollar spent on your email marketing, you will receive a return of over 30 dollars on your investment. Translation: email is one of the most cost-effective methods available today. One of the biggest challenges to using email marketing, is that everyone uses it, and your customers are already inundated with this kind of communication every single day.
So how do you create an email campaign that will stand out from the crowd? Here at Piccolo Marketing, we recommend MailChimp. Here are a few tips to help you build a successful email campaign using MailChimp.
BUILD AN EMAIL LIST AND GO! You will get the best ROI as you build and maintain an engaged subscriber list composed of potential customers who have opted in to receive messages from your business, and MailChimp has built-in tools created expressly for this purpose. Create a signup form on your website, and drive those signups through your social media. You will be able to create compelling messages with your MailChimp account, and share them using their share button and social media post building features. Build your landing page with MailChimp, as well, using your best imagery and content. (NOTE: Never buy an email list! Your emails will be treated like Spam.)
COST EFFECTIVE. The Forever Free option from MailChimp allows you to experiment with all their tools and options, so if you are starting out, this is one less cost you will have to worry about. As long as you have less than 2,000 followers you can stay on this free plan. MailChimp will give you free support, 24/7, as a new user, and as you grow that assistance is still available at a very low cost.
FIELD GUIDE. Using the MailChimp field guide will provide you with everything you need to know to make the best use of the platform. Here you can learn how to create an email marketing plan, design the most effective emails, and even test them. You can move forward with automation and measuring the success of your campaigns.
DESIGN HELP. The MailChimp design guides will help with every facet of this area, including content, templates, color, images, layout, and more. Design is both science and art, and using MailChimp tools will take all the guesswork out of it.
TEST YOUR CAMPAIGN. You can create a test campaign, first choosing the factor that you believe defines that success, whether that is clicks, opens, or earnings. MailChimp collects the results and shows you the most successful factor.
Once you have tested your campaign and its potential success, it’s time to get busy!
With Mailchimp’s campaign builder, you will find it easy to discover the perfect templates for all your messaging, whether you are welcoming new subscribers, notifying your customers of a great value, or wishing someone a happy birthday.
Here at Piccolo Marketing, we are here to help you get the word out. Let’s get started!
CREATING THE NEXT GENERATION OF SMALL BUSINESS OWNERS
The opportunities for making some quick money are right around the corner with the coming of summer. If you are recently graduated, or taking time off from classes, you will be facing a few months with nothing really to do. Now is a great time to start a business of your own! You can start up with just a little cash, some hard work and a great idea, and start making a profit right away.
Here are a few ways you can be your own boss for the summer:
Beat the heat. Lots of places in the public out of doors don’t have snack bars, and when it gets hot people want water and sports drinks, and will definitely feel the lack of sunglasses and hats. And who doesn’t love those hand-held fans that spray water and cool air on you? Your business will be a welcome sight on a beach, at a park, or an outdoor sporting event. A busy street corner would also be a great spot for you to offer your wares. The startup cost here would be approximately $100, especially if you buy your stock at dollar stores. You can grow your business by reordering what sells the best.
Cut the grass. During the summer, a beautiful yard is a huge responsibility, and many people will be willing to pay someone else to do it. The average lawn should be mowed every 1-2 weeks, and then there is the additional landscaping to care for. Distribute flyers around subdivisions, and offer a decent price; people who are going on a long vacation will jump at the chance to avoid the huge job that will await them when they return, for example. The startup costs here, due to machinery needs, will be between $500-$1000, depending on whether you buy or rent new or used. Owning your equipment will help you grow more quickly and allow you to profit sooner. You can then store it over the cooler months, and start up again next May or June, already ahead of the game.
Watch the dog. Pet-sitting is an easy and low cost business startup – all you need is transportation! Many people who are leaving their pets to go on a trip really don’t want to pay the doggy day care, and there are many pets who hate those places, anyway. Letting Rover stay home and sleep in his own bed will be an important factor for your clients as they enjoy their own summer vacations. These clients will remember you and may use you again during the holidays, too – and then there’s word of mouth advertising. Your dog-sitting service could end up being a long-term small business quite easily!
Hang out with the kids. Summer care for children is a huge concern for every working couple, and this can be a great way to make some money during the summer. Build trust with parents by providing a background check before they ask, and references from teachers, pastors, and people they may know will help a lot. If you have your own transportation the parents may be comfortable with you taking the children to the pool or the library; that’s something to work out in a way that will provide the best safety for their kids. You can offer tutoring as well, for an additional fee. The startup cost here would be small, limited to mainly marketing.
These summer business ideas are great for people who have to get back to school in the fall, as they can easily be stepped away from for the season. If you maintain your contacts you can get right back to work next year!
Here at Piccolo Marketing, we are available to help the next generation of small business owners. Call us today!
A FEW BOOKS TO HELP YOU “SPRING CLEAN” YOUR LIFE
Some say reading books is a thing of the past. We disagree.
The in-depth journey that a book takes us on can be invaluable, revealing whole new worlds of thought and opinion. Like Lucy opening the wardrobe door in C.S. Lewis’ “The Lion, The Witch, and The Wardrobe”, we emerge into new landscapes that enable us to step out onto completely new paths of adventure that we may never have considered before.
As we head into Spring, a time when cleaning up clutter and refreshing our environments is often top-of-mind, let’s consider uncluttering our minds and hearts as well. A good book can do that!
Here are a few suggestions for books that can help “Spring clean” your life:
Steve Jobs. (Walter Isaacson, Oct. 2011)
- “Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tend to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.” – (Amazon review)
The Everything Store: Jeff Bezos and the Age of Amazon. (Brad Stone, Aug. 2014)
- “Amazon.com’s visionary founder, Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that’s never been cracked, until now. Author Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. The Everything Store is the book that the business world can’t stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.” -(Amazon review)
The Subtle Art of Not Giving A F**k: A Counterintuitive Approach to Living a Good Life. (Mark Manson, Sept. 2016)
- “In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be “positive” all the time so that we can truly become better, happier people. For decades, we’ve been told that positive thinking is the key to a happy, rich life. “F**k positivity,” Mark Manson says. “Let’s be honest, s**t is f**ked and we have to live with it.” In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected modern society and spoiled a generation, rewarding them with gold medals just for showing up. Human beings are flawed and limited—”not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault.” Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek. Author Manson makes it clear that there are only so many things we can give a f**k about so we need to figure out which ones really matter. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.” – (Amazon review)
Happy reading, and happy Spring Cleaning!
Piccolo Marketing – Marketing Built For Your Small Business.
IS YOUR COMPANY CULTURE CRAP?
The culture of any company has always been important to everyone involved, from owners and the workforce to the clients and customers. However, it was never really named or discussed until fairly recently. While some people may dismiss the concept as simply a buzzword, since it’s such a hot topic and probably over-discussed, we would argue that it is actually an extremely powerful concept that has always affected people in business, and that it is becoming even more important as the modern workplace continues to evolve.
The benefits of a strong, unified company culture are clear. It contributes to the identity and values of your company (think Disney or Tom’s) and will attract and retain top talent as it has for companies like Google or Starbucks. Strong company culture will save a business owner money that would otherwise be spent on recruiting, hiring, and training– and every business owner knows (or should know) that happy, content workers are far more productive. Your corporate culture also adds to your brand identity; when your clients see you as a fun-loving, generous brand, it creates brand loyalty.
So, let’s be real. Is your company culture crap? Do you often dread walking in the door of your own organization because of the atmosphere? Is your staff uncomfortable, unpleasant, and stiff with one another? Take an honest, hard look at your workforce: how many of them have been with you for more than a year or two? Do they seem content and committed? Are they kind to one another, or do they spend too much time snarking and backbiting? Do you find yourself short staff members at crucial times due to call-outs, no-shows, or illness?
The honest answers to these questions will give you a pretty good idea of the condition of your company culture. If you think that culture needs to be improved upon, you are probably asking yourself where to start.
Here are a few ideas that might help to get you going in the right direction.
- Research. Study the companies that are continually listed as the “best companies in the world to work for”. What are some of their hallmarks and commitments? It’s not always about money and benefits. Sometimes it’s about appreciation and celebration.
- Poll. Conduct a poll of your workforce. Allow answers to be given anonymously, and ensure that they know there will be no retaliation (that’s illegal, anyway). Study their responses, and take them to heart. Make changes where you can, and as soon as you can. When they see that you hear them and you care, the payoff will be tremendous.
- Protection. Do you have a strong, viable bullying policy? If not, it may be time to create one, and you can use the philosophies of other companies that are known for their awesome company culture as a guide. Most employee policy handbooks for large companies are available online, so this information will be pretty easy to find. If you have a bullying policy, it is vital that you enforce it. Nothing destroys a company from within like a bully (or two).
- Benefits. These can be costly, we know. But an employee who gets a paid holiday on their birthday will feel so special! Or maybe a company potluck for special celebration days, which is not so expensive. People who feel special do special things, and your company will benefit.
- Awards. Is work done well rewarded in your company? If not, you know you could do better. Lunch on the boss, an early release on Fridays, a special pin, a merit raise – there are so many things you can do to let your employees know that you appreciate their hard work.
- Fun. Incorporate fun into your workaday world. Loosen up your dress code, brighten the office environment with fresh paint, whimsical art, new ergonomic chairs or standing desks. Allow dogs or children to come to hang out on certain days, or maybe have a catered lunch party for your team. Make some investments to lighten, brighten, and cheer up the atmosphere of your work-world for yourself and your staff.
Otherwise, it could be said that your company culture is, well…. crap.
When it comes to your small business, Piccolo Marketing is here to work with you to make it better.
Four Important Marketing Items to Tighten Up in The New Year
Now that you have developed your marketing strategy, there are a few items you may need to refine for the coming calendar year. We all know that products, markets, and customers and their needs change almost constantly, so as a business owner you’ll need to revisit and tighten up a few marketing items to make sure you are on track to achieving the best results possible for your business in the current marketplace.
- Product. Look at your product as an outsider. Ask yourself the hard questions, such as whether or not your products or services are right for the current market and its consumers. If your business is experiencing difficulty in sales, you’ll need to develop a habit of assessing your business honestly, and compare yourself and your offerings to your competitors. If your products or services are not superior, ask yourself how you could make that happen. Make sure that all of your products or services are those you have confidence in, rethinking the offerings of previous seasons. You may decide it’s time for a change.
- Price. As a small business owner, pricing is key. Develop the habit of examining your prices to ensure they remain appropriate in the current market; sometimes it’s necessary to lower those prices to remain competitive, while at other times you may need to raise them. Combination packaging, special promotions, or free additional items will often help to boost sales at minimal cost to you as the seller. Your pricing structure and strategy can always be revised to align with the market as it stands today, and your openness to change will help you remain competitive and thrive in the ever-changing marketplace tomorrow.
- Promotion. Promoting your products and services should always be top of mind for any business owner. Even a small change in the way you promote and sell your products can bring about a dramatic change in your results. Marketing methods eventually stop working, so experimenting with different methods will help you stay ahead of the game in the new year.
- Positioning. How your customers view your business is critical to your success in the coming year. Determine the single most important attribute of your business, and take the necessary steps to ensure that it becomes deeply entrenched in the minds of your customers and prospective buyers. The position of your product or service in your customers’ perceptions is the determining factor when it comes to how readily they will purchase and what price they are willing to pay. Think about ways to improve your positioning in the coming year, creating the ideal impression in the hearts and minds of customers and continually supporting that ideal. Next, make the necessary changes that will enable your business to achieve resounding success in the new year.
When it comes to strategizing, we know our stuff! Piccolo Marketing Nashville is here to help you tighten up your business so that you can hit the ground running in the new year.